Ella Es

We are a community of women committed to elevating both our professional and personal lives. Our mission is to inspire and motivate latinas to reach their highest dreams and aspirations.

The Global Union Org

2023
Self Initiated Project

Deliverables:

Brand Identity
Research & Strategy
Business Plan
Copy Writing
Web Design & Development
Content Creation

Project Overview

Ella Es is a self-initiated project that I embarked on with my best friend. Growing up in a Latin American community, we both recognized the absence of role models within professional settings. Even today, young women face challenges in pursuing their goals in predominantly male-dominated environments. "Ella Es," meaning "She Is" in Spanish, seeks to offer tangible resources, mentorship, and a supportive community for Latina women. Our goal is to empower and uplift the next generation of Latinas as they navigate their paths to success.

Establishing a Connection

To effectively connect with my audience, I decided to create a website that resonates with their values and aspirations. I established a comprehensive yet expansive layout that is easy to navigate, allowing for exploration through it’s different sections and resources.

A Seamless Experience

Through the use of components, injected code snippets, cms collections, and native animations, I was able to create a seamless experience adaptable to all screens and sizes for better, enhancing accessibility and overall user experience.

A Vibrant Identity

The visual system employed is vibrant and uplifting. Opting for bright and feminine colors such as pink, lavender, salmon, and yellow. I later extended these into gradients to serve as flexible canvases for both the web experience and social media presence.

A Broader Vision

Beyond design, this project allowed me to flex my writing skills through content development and blog post creation. As I mentioned earlier, this passion project marks just the beginning of cultivating a lifelong community that will serve women throughout Latin America.

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