Agarte  

Agarte is a 2019-founded luxury bespoke leather crafts brand. The women-owned company concentrates on handcrafting leather goods for the aesthetically-driven modern consumer. Having designed a variety of products including wallets, purses, jewelry boxes, and more, they have the ideal product for each of their customers.

They wanted an identity that would elevate their visibility as a handcrafted luxury brand that seems modern and lively to aesthetic-driven consumers in order to compete in the luxury market.

To develop their individuality I drew inspiration from its owner's unique tale and refined personality, employing muted yet feminine hues to generate a sense of tranquility and elevated status. It was decided to use an uppercase serif typeface for the brand's wordmark so that it would stand out in the market with its own voice, and to contrast this with a sans monogram that would create a diamond shape to represent the brand's high-quality product line.