Dogale

Dogale is a company that is owned and operated by women and specializes in the creation of magnificent items of home decor that elevate environments. Their product line is influenced, in equal parts, by high-end furniture design and Italian architecture, as well as their own unique aesthetic sensibilities.It was my responsibility to develop a strategy and identity for the company that would propel it to the top of the customer rankings in the luxury goods industry in Venezuela.

I wanted to design an identity for the company that would emphasize Venice's architecture and elevated stance. This decision was motivated by the sophistication and rich history of Venice, Italy, which also served as the inspiration for the name of the company, Dogale. Arches and crosses were utilized in the process of developing the brand's communication system in order to provide a sense of welcome and warmth while also remaining faithful to the high-end nature of the brand. As a tribute to Italian fashion and interior design, the predominant color palette of the brand is comprised of magenta, dark teal, and gold. Stationery and packaging were also produced in order to ensure that the brand's identity is consistent across a variety of uses.