VDCG Kids

VDCG is a contemporary brand of children's clothes that provides beautiful and comfortable designs for children of all ages. Each of its designs is meticulously created and crafted from premium fabrics to protect the health and comfort of your child while he or she is playing.

VDCG required an identity that not only aligned with their inclusive principles, but also let them stand out from the sea of earthy colors and reputable language utilized in the premium childrenswear market.

I was able to provide VDCG Kids an enticing identity for today's conscientious mothers by employing a compelling stance. I chose to design each brand piece as an active expression of childhood joy. The brand's logo incorporates both the designer's initials and elements related to children's literature and hobbies, such as a bee, a sun and clouds, and flowers, among others. The combination of vivid patterns, crisp typography, and playful graphics lends a relatable sense of optimism to the garment industry. In relation to the brand's visual identity, stationery, packaging, and digital marketing content were created to bolster its online presence.